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PEROT MUSEUM OF NATURE AND SCIENCE ANNOUNCES FIVE-YEAR, MULTI-FACETED PARTNERSHIP WITH NATIONAL GEOGRAPHIC

Partnership includes naming of 3D theater, movie premieres and special access to Nat Geo’s vast 3D film library, speakers series, traveling exhibitions, photography workshops and Museum member discounts

DALLAS (May 22, 2014) – Achieving a major milestone in its 18-month history, the Perot Museum of Nature and Science today announced a five-year, multi-faceted partnership with scientific and educational giant National Geographic that makes it the only museum in Texas – and one of just a handful in America – boasting the exclusive alliance.  The partnership will involve branding of the Museum’s 3D theater; regional movie premieres and special access to Nat Geo’s vast film library; a speaker series and visits from Nat Geo experts; and world-class exhibitions created by Nat Geo along with photography workshops, travel opportunities and special benefits and discounts for Museum members. At today’s announcement, Museum leaders also announced the summer film line-up and conducted a triple screening of Pandas: The Journey Home 3D, presented by National Geographic; Flight of the Butterflies 3D; and Dinosaurs: Giants of Patagonia 3D.

The Hoglund Foundation Theater in partnership with National Geographic

“Today is a landmark day for the Perot Museum of Nature and Science as we align with National Geographic, a scientific organization regarded for over a century as one of the most trusted and respected institutions in the world,” said Jennifer Scripps, the Museum’s vice president of revenue operations. “This five-year partnership will not only bring incredible opportunities and experiences to our visitors and members, but it is a coveted credential that bolsters our reputation as an educational organization.”

“We are thrilled to have the Perot Museum come on board as a partner,” said Mark Katz, president of distribution for National Geographic Cinema Ventures. “Not only will this partnership allow us to bring our films to Dallas, but the Perot Museum’s support will assist in our ongoing efforts to create engaging films for audiences here and around the world. Our goals are aligned, and our joint commitment to high-quality content makes this partnership a natural extension of both organizations’ missions.”

One of the most prominent aspects of the partnership is the Museum’s state-of-the-art 3D theater, which will now carry the National Geographic name The Hoglund Foundation Theater, a National Geographic Experience. The 297-seat theater boasts the most sophisticated digital projection available today and an immersive surround sound system. It allows quick program changes, the brightest and most crystal-clear images and presents striking colors through 4K digital projection.

In addition to the theater renaming, the partnership will give the Perot Museum access to National Geographic’s entire inventory of stunning and award-winning long and short 2D and 3D films, plus the benefit of hosting local premieres and runs of all new National Geographic releases. The Museum will also be the exclusive local host of the Nat Geo Live speakers series, where some of the biggest names in science will come to the Museum to share their discoveries and adventures. National Geographic explorers, experts representing hundreds of scientific fields, will also bring their vast knowledge to schoolchildren and visitors.

The Museum is delighted to have special access to major National Geographic traveling exhibitions. In coming years, National Geographic photographers – renowned for their breathtaking works – will be invited to share their images and lead photography workshops at the Museum for kids and adults.

The Nat Geo partnership will also offer special benefits to Perot Museum members, such as travel opportunities, discounts on Nat Geo products like magazines including National Geographic Kids and National Geographic Traveler, and discounts at National Geographic’s online store.

Pandas, butterflies and dinosaurs in the spotlight as part of Perot Museum’s summer film line-up

Pandas, butterflies and dinosaurs also were in the spotlight today as media got a sneak peek at the Museum’s summer film line-up at The Hoglund Foundation Theater, A National Geographic Experience. Summer films will include Pandas: The Journey Home 3D, presented by National Geographic (opening May 24), Flight of the Butterflies 3D (opening May 24), and Dinosaurs: Giants of the Patagonia 3D (now open). For tickets and to view trailers, go to perotmuseum.org. See below for details about the movies (and please see the detailed news release regarding Pandas: The Journey Home 3D):

ABOUT PANDAS: THE JOURNEY HOME 3D (Opening May 24. Length: 40 minutes). National Geographic Entertainment presents a groundbreaking natural-history film capturing for the first time in 3D highly endangered giant pandas living in Wolong National Nature Reserve in the People’s Republic of China. The filmmakers were granted unprecedented access to the Wolong Panda Conservation Centre, to bring to light the extraordinary efforts of the Chinese to secure the pandas’ future in the wild. Made at a critical time in the history of the species, the film shows how, after finally achieving success at captive breeding, the Chinese scientists involved with this effort must now face the ultimate challenge of successfully re-introducing pandas into their natural habitat. Meet all of the pandas at the Centre as they get ready for their new lives in various parts of the world, learn about their fascinating habits and watch as they get the best of their keepers! Experience the dedication of the scientists who work tirelessly on behalf of this amazing animal. And follow one panda in particular, Tau Tau, as he is released into the bamboo forest to begin his adventure living wild.

ABOUT FLIGHT OF THE BUTTERFLIES 3D (Opening May 24. Length: 22 minutes). It’s a natural history epic. It’s a compelling detective story. It’s a scientific adventure at its best. Flight of the Butterflies 3D takes audiences on a journey through one of the most incredible migrations on Earth. Following the year-long annual migration cycle of monarch butterflies, the award-winning production team filmed hundreds of millions of monarchs in their remote overwintering sanctuaries in Mexico in 2011 and again in 2012 and also along their migratory routes from Canada, across the U.S. and into Mexico. The film immerses audiences in the astounding migration experience as two generations of the butterflies migrate north and then a Super Generation miraculously finds its way from Canada to a few isolated mountaintops in Mexico – to a place it has never been!

ABOUT DINOSAURS: GIANTS OF PATAGONIA (Now through Sept. 1, 2014. Length: 21 minutes). Walk the Earth with dinosaurs! If it weren't for a series of cataclysmic events, a comet impact being first on the list, planet Earth could still be the domain of dinosaurs. Dinosaurs are so fascinating that many people wish they were still among us. Fortunately, Dinosaurs: Giants Of Patagonia 3D will be one of the closest encounters visitors will have with these extraordinary creatures. Deeply rooted in science, the film carries the audience back in time to witness these amazing beasts come to life. Meet the largest living animals to have ever walked Earth: the titanesque plant-eating Argentinosaur and its nemesis the Giganotosaur, a bipedal carnivore that could easily challenge the famous T. rex! Dinosaurs: Giants Of Patagonia 3D follows Dr. Rodolfo Coria, a world-renowned Argentinean paleontologist, as he visits sites of major discoveries.

Admission to the theater is $5 for a short film (20 minutes) and $8 for a long film (40 minutes) for adults, students, seniors and children.  For members, admission to the theater is $5 (short film) and $6 (long film).  Children under 2 are free.

Museum general admission ticket prices are $15 for adults (18-64), $12 for youth (12-17) and seniors (65+), $10 for children (2-11), and free for children under 2.  General exhibit hall admission is always free for members.

Visitors can “gigantic-ize” their experience and save by bundling tickets to see the short film, Dinosaurs: Giants Of Patagonia 3D, and the summer traveling exhibition The World’s Largest Dinosaurs for $25 for adults, $21 for youth and seniors, and $19 for children (under 2 are free). Tickets to The World’s Largest Dinosaurs include admission to general exhibit halls.

The Perot Museum is located at 2201 N. Field Street in Dallas, Texas. For more information, visit perotmuseum.org or call 214-428-5555.

About the Perot Museum of Nature and Science. Accredited by the American Alliance of Museums, the Perot Museum of Nature and Science is a nonprofit educational organization located in Dallas, Texas, with campuses in Victory Park and Fair Park. In support of its mission to inspire minds through nature and science, the Perot Museum delivers exciting, engaging and innovative visitor and outreach experiences through its education, exhibition, and research and collections programming for children, students, teachers, families and life-long learners. The $185 million Victory Park museum, designed by 2005 Pritzker Architecture Prize Laureate Thom Mayne and his firm Morphosis Architects, opened to the public December 1, 2012. Just eight months later, on July 12, 2013, the Perot Museum welcomed its millionth visitor through its doors. The Perot Museum is named in honor of Margot and Ross Perot, the result of a $50 million gift made by their five adult children. To learn more about the Perot Museum, please visit perotmuseum.org.

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